Web Survey Bibliography
Because of slow turnaround time and typically low response rates, mail surveys have generally been considered of little value in election forecasting. However, statewide mail surveys conducted by the Columbus Dispatch newspaper since 1980 have made remarkably accurate forecasts of Ohio election outcomes. In comparison to statewide surveys by two other organizations employing conventional telephone interwiev methods, the mail surveys were consistently more accurate and were generally less susceptible to sources of inaccuracy such as high roll-off and low publicity. The mail survey's advantage is attributable at least in part to larger sample sizes, sampling and response procedures that yielded more representative samples of voters, lack of the need to allocate undecided respondents, and superior questionnaire design. These findings suggest that mail surveys not only may be viable alternatives to telephone surveys but may actually be superior to them under some conditions. Furthermore, these results demonstrate that surveys with low response rates are not necessarily low in validity.
Web survey bibliography - Krosnick, J. A. (41)
- Assessing the Accuracy of 51 Nonprobability Online Panels and River Samples: A Study of the Advertising...; 2016; Yang,Y.;Callegaro,M.;Yang,Y.;Callegaro,M.;Chin,K.;Yang,Y.;Villar,A.;Callegaro, M.; Chin, K.; Krosnick...
- Establishing the accuracy of online panels for survey research; 2016; Bruggen, E.; van den Brakel, J.; Krosnick, J. A.
- Moderators of Candidate Name-Order Effects in Elections: An Experiment; 2016; Kim, Nu.; Krosnick, J. A.; Casasanto, D.
- Understanding Society Innovation Panel Wave 7: Results from Methodological Experiments; 2015; Blom, A. G.; Burton, J.; Booker, C. L.; Cernat, A.; Fairbrother, M.; Jaeckle, A.; Kaminska, O.; Keusch...
- Comparing response order experiments with probability and non-probability samples; 2015; Yeager, D. S.; Krosnick, J. A.; Silber, H.
- A critical review of studies investigating the quality of data obtained with online panels based on...; 2014; Callegaro, M., Villar, A., Yeager, D. S., Krosnick, J. A.
- Online panel research: History, concepts, applications and a look at the future; 2014; Callegaro, M., Baker, R., Bethlehem, J., Goeritz, A., Krosnick, J. A., Lavrakas, P. J.
- Improving ability measurement in surveys by following the principles of IRT: The Wordsum vocabulary...; 2012; Cor, K., Haertel, E., Krosnick, J. A., Malhotra, N.
- Improving Question Design to Maximize Reliability and Validity; 2012; Krosnick, J. A.
- How accurate are surveys of objective phenomena?; 2012; Chang, L. C., Krosnick, J. A.
- A Systematic Review of Studies Investigating the Quality of Data Obtained with Online Panels; 2012; Callegaro, M., Villar, A., Krosnick, J. A., Yeager, D. S.
- Measuring americans' issue priorities. A new version of the most important problem question reveals...; 2011; Yeager, D. S., Larson, S. B., Krosnick, J. A., Tompson, T.
- Experiments for evaluating survey questions; 2011; Krosnick, J. A.
- Does mentioning "some people" and "other people" in a survey question increase the...; 2011; Yeager, D. S., Krosnick, J. A.
- Measuring User Satisfaction in the Lab: Questionnaire Mode, Physical Location, and Social Presence Concerns...; 2011; Jans, M., Romano, J. C., Ashenfelter, K. T., Krosnick, J. A.
- Measuring Intent to Participate and Participation in the 2010 Census and Their Correlates and Trends...; 2010; Pasek, J., Krosnick, J. A.
- Assessing the Accuracy of the Face-to-Face Recruited Internet Survey Platform: A Comparison of Behavioral...; 2010; Villar, A., Malka, A., Krosnick, J. A.
- Study of Non-Probability Sample Internet Surveys' Estimates of Consumer Product Usage and Demographic...; 2010; Yeager, D. S., Carter, A., Tewoldemedhin, H., Krosnick, J. A.
- User’s Guide to the Advance Release of the 2008-2009 ANES Panel Study ; 2009; DeBell, M.; Krosnick, J. A.; Lupia, A.; Roberts, C.
- Question and Questionnaire Design; 2009; Krosnick, J. A., Presser, S.
- Attrition in a Face-to-Face Recruited Internet Panel with Substantial Incentives; 2009; Malka, A., Krosnick, J. A., Ackermann, A., Debell, M., Turakhia, C.
- Lessons Learned About How to Accomplish Effective In- Person Recruitment of a Web-Equipped Survey Panel...; 2009; Ackermann, A., Krosnick, J. A., Turakhia, C., Debell, M., Malka, A., Jarmon, R.
- Comparison Study of Probability and Non-Probability Sample Surveys Conducted by Internet and Face to...; 2009; Yeager, D. S., Krosnick, J. A.
- Does Weighting Improve the Accuracy of Data from Non- Probability Internet Survey Panels of People Who...; 2009; Yeager, D. S., Krosnick, J. A.
- National Surveys Via RDD Telephone Interviewing vs. the Internet: Comparing Sample Representativeness...; 2009; Chang, L. C., Krosnick, J. A.
- Scientific Survey Research: Sustainable in an Online World?; 2009; Krosnick, J. A.
- Money for Surveys: What about Data-Quality?; 2009; A.Krosnick, J. A.
- The accuracy of online surveys with non-probability samples; 2008; Krosnick, J. A.
- ‘For Example’: How Different Example Types in Online Surveys Influence Frequency ; 2008; Berent, M., Krosnick, J. A.
- Comparing the Results of Probability and Non-probability Telephone and Internet Survey Data; 2008; Wang, R., Krosnick, J. A.
- “For Example…,” How Different Example Types in Online Surveys Influence Frequency...; 2008; Berent, M., Krosnick, J. A.
- Response option ordering: Reconciliating meanings conveyed by rating scale position and label. Unpublished...; 2007; Garland, P., Krosnick, J. A.
- Vote Over-Reporting: Testing the Social Desirability Hypothesis in Telephone and Internet Surveys; 2005; Holbrook, A. L., Krosnick, J. A.
- The Economist/YouGov Internet Presidential poll.; 2004; Fiorina, M., Krosnick, J. A.
- Telephone versus face-to-face interviewing of national probability samples with long questionnaires:...; 2003; Holbrook, A. L.; C., Green, M. C., Krosnick, J. A.
- Can What We Don’t Know (about “Don’t Know”) Hurt Us?: Effects of Item Non-response...; 2003; Krosnick, J. A., Behnke, C. S., Lafond, C. R., Thomas, R. K.
- The threat of satisficing in surveys: The shortcuts respondents take in answering questions; 2000; Krosnick, J. A.
- Survey research; 1999; Krosnick, J. A.
- Designing rating scales for effective measurernent in surveys; 1997; Krosnick, J. A., Fabrigar, L. R.
- Mail Surveys for Election Forecasting? An Evaluation of the Columbus Dispatch Poll; 1996; Krosnick, J. A.
- Response strategies for coping with the cognitive demands of attitude measures in surveys; 1991; Krosnick, J. A.